Focusing on emerging markets and traversing global road conditions, Tourador all-terrain tires debut in Dubai
Date: December 9-11, 2025
Location: Dubai
Booth No.:Z4-B22
When roads are no longer smooth, we come for every bump
From continuous steep slopes on plateaus to soft, sluggish sandy terrain; from frequent turns on winding mountain roads to gravel-strewn unpaved surfaces—the extreme tests of complex terrain on tires never cease. Rugged, slippery, and sharp-object-laden roads are not only a challenge to vehicles but also a rigorous test of tire performance. Tourador understands that in such environments, compromises by ordinary tires mean missing out on reliability and opportunity.
Born to Conquer: Tourador All-Terrain Solutions
Addressing the diverse road conditions and off-road needs of the Middle East and Africa, we offer a highly targeted product line. Our AT series and SUV off-road tires, with their wider treads and thicker shoulders, effortlessly handle loose gravel, sharp rocks, deep mud, and slippery surfaces. Whether traversing rugged mountain roads or exploring the wilderness, they provide reliable grip and robust durability.
Meanwhile, we showcased the AT II series tires manufactured in China. This series, continuously improved, aims to become the Chinese brand product with the most complete sizes system among tires of the same tread pattern, meeting the diverse segmented needs of the market.
For the demanding challenges of heavy-duty long-haul transportation, Thai-made all-steel truck tires stand out with their superior quality. Their optimized carcass heat dissipation structure effectively resists the degradation of rubber performance caused by high-temperature road surfaces; the thickened base rubber layer and built-in puncture-resistant buffer strip work together to significantly reduce the risk of punctures from sharp objects, providing fleets with extended mileage and robust protection for long-distance journeys.
A Forward-Looking Path: Deepening Regional Focus, Building a Shared FutureIn Tourador's global vision, the Middle East and Africa markets is not only a sales destination but also a crucial benchmark for product development and endurance testing. Thai expertise tackles extreme environments, the AT II series developed in China offers flexible configurations to meet localized challenges, and Thai-made all-steel tires prioritize durability to support fleet operations—this complete product ecosystem reflects our profound understanding and unwavering commitment to the unique needs of regional markets.
We cordially invite global partners, especially industry colleagues focused on Middle East and Africa markets, to discuss cooperation at the Automechanika Dubai. Tourador respects every complex journey, forging products with professional craftsmanship to respond to real-world challenges with tangible performance. Let us join hands to help every vehicle conquer the road ahead and create the next stage of growth.
