Off-road Pinnacle, Hardcore Debut: PATHRAIDER and Tourador Specialty Tires Make a Strong Appearance at SEMA Show
Date: November 4-7, 2025
Location: Las Vegas
As the blazing sun beats down on the sleepless city of Las Vegas, global tuning and off-road enthusiasts turn their attention to the 2025 SEMA Show in the United States. As North America's premier professional tire and automotive tuning event, it serves not only as a platform for innovative technologies but also as a benchmark for high-performance standards. This year, we proudly present our two flagship products—PATHRAIDER all-terrain off-road tires and Tourador tires—designed to tackle extreme challenges through advanced technology while offering tailored tire solutions for the North American market.
PATHRAIDER Off-Road Tires: Hardcore Performance, Conquering Every Inch of Wilderness
The PATHRAIDER series is meticulously engineered to meet the demands of America's diverse terrain and off-road culture, addressing various needs from all-terrain capabilities to extreme mud performance with its RT, ATX, and MT product lines. Its primary advantage lies in its groundbreaking dual-sidewall design, which significantly enhances tear resistance and extends wear life through a reinforced sidewall structure and specialized rubber compound. This allows it to effortlessly navigate sharp rocks and scorching desert sands alike. All products are M+S rated, ensuring superior grip combined with all-weather adaptability; they are capable of handling everything from steep Colorado canyon slopes to slippery frozen ground in Alaska.
Tourador Specialty Trailer Tires: Stable Traction, Redefining Long-Distance Safety Standards
Aiming at the expansive North American RV and trailer market, our new Tourador specialty trailer tire sets new performance benchmarks through technological advancements. Featuring both all-steel and semi-steel options, optimized tread patterns along with advanced rubber polymers greatly enhance handling and braking efficiency on wet surfaces. An exclusive heat dissipation structure effectively mitigates heat buildup during prolonged high-speed driving while an improved tire carcass provides exceptional load-bearing capacity that significantly extends mileage. Whether navigating the wet coastlines of Florida or cruising under the intense Arizona sun, this tire ensures every journey is safeguarded by enhanced traction stability and durability.
Our products originate from three major manufacturing bases in China, Thailand, and Cambodia, leveraging a global R&D and supply chain system to deeply integrate rigorous craftsmanship with localized needs. From the PATHRAIDER's wilderness conquest to the Tourador's reliable traction, each tire is a precise response to the North American driving environment and user scenarios.
We firmly believe that true tire technology requires no compromise—it is both the courage to overcome obstacles and the promise of a safe return home. On the passionate and innovative stage of SEMA, we look forward to exploring the boundaries of performance with you, instilling unwavering confidence in every adventure.
