Tourador Invited to Formula E Shanghai E-Prix, Reinforces Sustainable Vision

The 2026 ABB FIA Formula E World Championship Shanghai E-Prix has successfully concluded. Tourador was invited by global tire retail network POINT S to join the program alongside our domestic partner SUREMOOV. We extend our appreciation to the organizer and partners for the invitation and support.

As the world’s first top-tier sport with net-zero carbon certification since launch, Formula E drives the transition to sustainable mobility through electric racing. Its focus on low-carbon innovation aligns closely with Tourador’s long-term strategy. We believe high performance and environmental responsibility go hand in hand, and the tire industry’s future lies in improved energy efficiency, extended product life, and better EV compatibility.

Europe remains vital to Tourador’s global growth. We have built solid distribution and service networks across key European markets, continuously refining our product range to meet local road standards, regulations and the rising demand for EV-specific tires. Moving forward, we will deepen our local presence, expand regional partnerships and grow market share with premium, tailored tire solutions.

In China, Tourador leverages our partners’ extensive retail network to deliver reliable, high-performance tires to drivers nationwide, combining global technical expertise with local market insight.

This Formula E event both affirms our sustainable vision and accelerates our global roadmap. Tourador will continue to advance international expansion and domestic growth, driven by sustainable innovation and uncompromising quality.