The Wheel of the Future Beneath the Ancient Brick Corridor: Tourador in Bologna Writes a New Chapter for Tires
Date：May 21 - 24, 2025
Location：Bologna
Hall 15 C
When the dawn light sweeps across the ancient stone pillars of Bologna's millennium-old arcades, a new wave of innovation in the tire industry is taking shape within the convention center. Spanning 140,000 square meters, the exhibition area gathers 1,111 enterprises from around the globe. Amidst the convergence of intelligent production lines and cutting-edge new energy solutions, the Tourador booth, adorned with its signature boundless purple, acts as a pivotal hub connecting the European continent.
A steady stream of customers from countries such as Italy, Germany, France, Romania, the United Kingdom, Poland, and Greece ensures that the negotiation area remains vibrant throughout. The firm handshakes during contract signings, the focused discussions on tread patterns, and the countless group photographs taken against the backdrop wall all serve as vivid testaments to Tourador's deep engagement with Europe.
European Road Test: Tourador's Mileage Answer Sheet
TBR Field:
All-steel truck tires, manufactured using advanced tropical production techniques, exemplify exceptional resilience and durability. The presence of the M+S certification mark on the sidewall signifies their capability to perform reliably in adverse weather conditions. Test imagery showcasing their performance while traversing Alpine passes under wintry conditions further highlights their "long-distance runner" characteristics in snowy environments.
PCR Field:
Winter Tires: Featuring an ultra-wide tread design reminiscent of a sled, 3D siping patterns create secure and stable traction on icy surfaces. Available in sizes suitable for compact sedans to heavy SUVs, these tires ensure optimal control even under the challenging conditions of Scandinavian polar night roads.
Four-Season Tires: Constructed with a composite rubber compound that seamlessly adapts to seasonal temperature fluctuations, these tires provide reliable performance whether transitioning from melting snow in spring to freezing rain in autumn.
Electric Vehicle Tires: Engineered with low rolling resistance treads for maximum energy efficiency, these tires deliver precise handling during cornering, akin to the agility of a cheetah tightening its muscles. This enhances the range of electric vehicles, transforming their performance into a refined and elegant driving experience.
Rooted in exceptional craftsmanship and quality, Tourador expands its global market presence through cutting-edge technology. With a commitment to understanding customer demands and an open-minded approach to innovation, Tourador provides superior tire solutions tailored to every road condition.
