With great enthusiasm, the extreme cold is conquered—the Tourador Russia exhibition ushers in a revolution in Winter tires.
Date: April 14-17, 2025
Location: Ruby Exhibition Hall
Booth No. FC124
As global demand for winter tires continues to grow, Russia, one of the world's largest markets characterized by severe cold climates, has become a critical region for tire manufacturers to secure. At the 2025 Russia International Tire Show (hereafter referred to as "Russia Show"), we presented our comprehensive range of winter tires and all-steel truck tires manufactured in Thailand. With standout products such as the studded tire TSW1, we showcased our technological advancements and product resilience in extreme conditions to the industry. This exhibition not only represents a pivotal step in deepening our market presence in Eastern Europe but also holds significant importance as the culminating event of the Ruby Exhibition Hall.
The Tire Code of the Ice and Snow Economy: Precise Positioning of the Russian Winter Tire Market
This environment imposes stringent requirements on tire grip, low-temperature resilience, and performance in icy and snowy conditions. Based on extensive market research conducted over several years, Tourador has developed a series of winter tires, including TSW1, TSU1, and TSS1, specifically designed for the automotive sector to meet the needs of Russian consumers. These products are tailored for diverse scenarios, encompassing passenger cars and SUVs. The all-steel lineup has successfully obtained M+S certification and passed rigorous snow tests, ensuring consistent product performance even in extremely cold climates.
Exhibition Coverage: TSW1 Studded Tire Generates Enthusiasm Among Russian Customers
At this exhibition, the Tourador TSW1 studded tire became a focal point for numerous professional buyers. Tire dealers from neighboring countries of Russia, including Belarus, Kazakhstan, Azerbaijan, and Uzbekistan, as well as dealer partners, fleet operators, and representatives of ice and snow event organizations from cities such as St. Petersburg, Vladivostok, and Irkutsk in Russia, visited the Tourador booth to inquire about the technical specifications and market strategies of the TSW1 product.
Core Product Analysis: Empowered by Technology, Redefining Standards for Winter Tires
Flagship Studded Tire TSW1 – The "Performance King" on Icy and Snowy Roads
- Ultra-wide tread design: By increasing the contact area with the ground to enhance grip, combined with high-density stud technology, the braking distance on icy surfaces is significantly reduced.
- 3D stereoscopic pattern: Asymmetric grooves and serrated shoulder designs improve snow drainage and suppress lateral skidding, ensuring stability during high-speed cornering.
- Multi-specification coverage: From 18 inches to 21 inches, suitable for various models, including SUVs and light commercial vehicles, meeting the diverse requirements of Russian users.
All-steel Truck Tires Manufactured in Thailand: A Reliable Solution for Snow Freight Transportation
To address the demand for heavy-duty truck tires in the Russian logistics sector, the all-steel radial truck tires produced at Tourador's Thailand factory have passed M+S certification and snow performance tests. Featuring deep grooves and a tear-resistant rubber compound, these tires maintain flexibility even at temperatures as low as -30°C, significantly enhancing safety during snow transportation.
- Ultra-deep grooves and a redesigned block pattern: These features improve snow drainage efficiency and prevent snow accumulation.
- Unique serrated tire shoulders: Effectively prevent skidding and ensure driving stability for heavy-duty vehicles on icy and snowy inclines.
- Intelligent heat dissipation structure: Through groove and open sidewall designs, the tire temperature during long-distance driving is effectively controlled, avoiding degradation of rubber performance caused by temperature fluctuations on icy and snowy roads.
The closure of the Ruby Exhibition Hall marks the end of an era but also serves as the starting point for a new journey. Through this exhibition, the brand reaffirmed the effectiveness of its "technology + market" dual-driven strategy. Moving forward, the brand will continue to increase investment in the Russian and CIS markets, leveraging more efficient product iterations and service systems to assist users in overcoming every challenge posed by icy and snowy conditions.
